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Carol McDonald
RE/MAX Homeward Bound
(800)632-4762
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Win-Win Negotiations
A recent study by the Home Ownership Alliance estimated that the
average U.S. homeowner's equity is $45,000 per house. For most
people, the equity in their home represents their largest
financial asset. Therefore, buying or selling a home should be
treated as a business transaction.
The best transactions are those with a win-win outcome, in which
both parties feel they have been treated fairly. One of the best
reasons to hire a real estate agent is that we represent you as
we negotiate on your behalf. Agents act as buffers between the
parties in the transaction, effectively minimizing the emotional
component of the process.
When an offer is presented, the seller can accept, decline, or
counter it. By pricing a home fairly, sellers usually receive
offers that are close to or even exceed fair market value. If an
offer is presented that seems unusually low, first look closely
to see if the buyer may have offered other concessions like a
quick closing.
If the offer is unacceptably low, then present a counter offer
instead of declining it outright. That keeps the door open to
additional negotiations and extends the possibility of arriving
at a win-win outcome.
Please let me know by email or phone if I can answer any
questions or provide additional information.
Sincerely,
Carol McDonald, CRS, SRES
RE/MAX Homeward Bound
(800) 632-4762
e-mail: carol@cmchomes.com
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